Oxen Sports is proud to welcome rugby league legend and two-time Man of Steel winner Sam Tomkins as its newest official brand ambassador. The announcement further solidifies Oxen’s growing association with elite-level athletes and its commitment to aligning with individuals who have defined the sport at the highest level.
One of the most decorated players in rugby league history, Tomkins’ influence has spanned over a decade, with accolades including multiple Grand Final victories, international honours with England, and two prestigious Man of Steel awards. His presence within the Oxen family brings with it a wealth of experience, excellence, and enduring legacy.
Lee Jenkinson, CEO at Oxen Sports, commented on the partnership:
“It’s an absolute honour to welcome Sam Tomkins as an Oxen athlete. Sam is not just a great player—he’s one of the most iconic figures the sport has seen. His legacy, his achievements, and the respect he commands across the game speak volumes about who he is, both on and off the field. For someone of his calibre to choose Oxen is a powerful endorsement of the quality, credibility, and direction of our brand. This is a truly proud moment for us.”
Known for his vision, leadership, and competitive edge, Tomkins has inspired generations of players and fans. As an Oxen ambassador, he will help shape the brand’s presence in the rugby league community while representing the values of high performance, passion, and professionalism.
Speaking on his partnership with Oxen, Sam Tomkins said:
“I’m really pleased to be teaming up with Oxen. They’ve built a strong reputation for producing quality gear that athletes can rely on. I’ve seen their impact on the sport, and I’m excited to be part of what they’re building. It’s a natural fit for me.”
Tomkins' appointment adds to Oxen’s growing roster of high-profile ambassadors, reinforcing the brand’s position at the forefront of sportswear innovation and athlete-driven performance.