Oxen Sports is proud to announce Brodie Croft, 2022 Steve Prescott Man of Steel winner, as the latest official brand ambassador to join its growing roster of elite athletes. Croft’s explosive playing style, leadership qualities, and reputation as one of the game’s brightest talents make him a powerful addition to the Oxen family.
Currently starring in the Super League with Leeds Rhinos, Croft has made a lasting impact in both hemispheres, having played key roles in the NRL before establishing himself as a standout in the UK. His recognition as Man of Steel—the Super League’s highest individual honour—underscores his status as one of rugby league’s premier players.
Lee Jenkinson, CEO at Oxen Sports, welcomed Croft to the brand with high praise:
“We’re delighted to have Brodie Croft join us as an official Oxen athlete. He’s an exceptional talent whose energy, intelligence, and professionalism elevate any team he’s part of. For a player of Brodie’s calibre to align himself with Oxen is a powerful endorsement of the products we create and the values we uphold. We’re proud to support him on and off the field.”
Croft’s influence goes beyond performance—he’s become a role model for younger players and a fan favourite known for his resilience and commitment. These qualities perfectly reflect Oxen’s mission to provide high-performance sportswear that supports elite athletes in reaching their full potential.
Speaking about the partnership, Brodie Croft said:
“I’m really excited to team up with Oxen. The quality of their gear stands out, and it’s clear they understand what players need at the highest level. I’m proud to represent a brand that’s pushing forward and backing athletes across the game.”
Croft’s appointment further cements Oxen Sports’ growing presence at the top of professional rugby league, as it continues to collaborate with world-class talent and deliver apparel that blends innovation, comfort, and performance.