Oxen Sports is proud to announce the signing of Melbourne Storm’s star halfback and current Dally M Player of the Year, Jahrome Hughes, as an official brand ambassador. The partnership marks a major milestone for the UK-based sportswear company as it continues to expand its global presence and strengthen its connection to elite-level athletes.
Recognised as one of rugby league’s most dynamic playmakers, Hughes brings world-class talent, leadership, and professionalism to the Oxen brand. His endorsement further positions Oxen Sports as a trusted name in high-performance apparel, built for athletes operating at the top of their game.
Lee Jenkinson, CEO at Oxen Sports, commented on the announcement:
“We’re absolutely thrilled to welcome Jahrome Hughes to the Oxen family. Securing a player of his calibre—an elite talent and the reigning Dally M Player of the Year—is a landmark moment for our brand. It speaks volumes about the quality and credibility of Oxen’s products on the global stage. Jahrome embodies everything we stand for: performance, professionalism, and passion for the game. This partnership is a bold step forward as we continue to grow our international footprint.”
Jahrome Hughes has established himself as one of the most influential players in the NRL, earning admiration for his sharp playmaking and consistency in big moments. His connection with fans across Australia, New Zealand, and beyond makes him a natural fit for Oxen’s expanding global vision.
Speaking on the partnership, Jahrome Hughes said:
“I’m excited to join forces with Oxen Sports. Their gear is high quality and built for performance—something I rely on every day. I’ve been really impressed with the direction they’re heading, and I’m proud to represent a brand that’s making waves across the rugby world.”
The collaboration with Hughes marks another step in Oxen Sports’ mission to connect with top-tier athletes and sporting communities around the world through innovation, authenticity, and excellence in sportswear.